Ford Motor Co. (NYSE:F) is launching its first global advertising campaign, a series of quick-hit ads for the new Ford Focus that will highlight the amount of technology the compact car offers.
The Focus is the automaker's most global product launched to date with 80 percent common parts, meaning they are the same no matter where the vehicle is built or sold.
The Focus, developed in Ford's Cologne, Germany, facilities, will launch in North America and Europe in March. Production for Asia-Pacific begins next year.
"One out of every four vehicles sold worldwide is from the C-segment," said Jim Farley, head of Global Marketing, Sales and Service. "Ford is creating new ways to cut through the clutter and win consumers' attention with information they care about most - technology that improves their lives."
Ford tapped a team of marketing experts from WPP, a huge global communications services group, to develop the campaign that will produce 50 commercials tailored for the markets where the Focus will be sold.
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