Tuesday, November 30, 2010

Western Union (NYSE:WU) Branding Strong in India

Western Union Co. (NYSE:WU) has been making solid inroads into the Indian market, and they have a strong presence in the country with over 10,000 retail stores opened there over the last year, and close to 50,000 in the country overall.

Susquehanna noted, "The India Post Office is also a WU agent, apart from doing its own money transfers. However, our research suggests WU is trusted more because it is full fledged - WU advertises heavily (high brand awareness) and has many more locations providing instant money."

Customer service has also been increasingly considered strong in India, and that implies sustainable and supportive growth.

Western Union closed Monday at $17.86, losing $0.29, or 1.60 percent.

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