It appears Apple's (NASDAQ:AAPL) MacBook Air has become the choice of Mac fans of many ages, and has been enjoying robust sales so far in the Christmas season. Also surprising some was the demand for iPods, which some thought was becoming a dead category.
Piper Jaffray analyst Gene Munster said, "We noticed that the iPad is gaining traction (driven by lower price vs. the Mac) among demographics in which the Mac has historically not been successful. The bottom line is that Apple's addressable market is expanding with the iPad, and as a result, we believe the potential for upside from the iPad increases over the next 12 months."
As far as the iPod, some third-party stores were experiencing shortages of the product because of the unexpected demand.
Now the question is, as with all retailers during the Christmas holiday, how much will their margins be affected by the need to cut prices in order to generate sales.
Most of Apple's products had prices cut more moderately than their competitors based on brand strength.
Apple was trading at $313.02, falling $1.98, or 0.63 percent at 1:56 PM EST.
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