Kaufman Bros, said that the mobile ad market in the U.S. is poised to jump by 55 percent in 2011, as growth in 2010 should soar by 80 percent before the end of the year, and Google (Nasdaq:GOOG) Android's ad impressions are growing a lot faster then Apple's (Nasdaq:AAPL) iOS, which should make them the main beneficiary of the mobile ad growth going forward.
On average, Kaufman said mobile advertising campaigns are now at a range of about $75,000 to $100,000 each, not a small budget. Overall advertising in 2011 is estimated to reach about $1 billion.
Kaufman also noted that a number of large advertisers like Citigroup (NYSE:C), among a number of others, are allocating more of their advertising spend to mobile devices.
Google closed Friday at $590.00, falling $4.97, or 0.84 percent. Apple closed at $315.00, gaining $0.20, or 0.07 percent.
Kaufman maintains a "Buy" rating on Google, and have placed a price target of $650 on them.
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