Tuesday, March 29, 2011

Microsoft (MSFT) Sexes Up 2011 Kinect

Microsoft's (NASDAQ:MSFT) GM for sales and marketing in the UK, Neil Thompson, said in an interview in trade mag MCV, that the company will "really deliver on Kinect" in 2011.

Thompson said, "We're constantly looking at what we're doing as a platform. I think people are excited about Kinect, that's what we're focusing on and that's what you're going to see us really deliver on as we go through this calendar year, both in terms of what we're doing with that platform and the different types of gaming experiences that we're bringing to market."

"With Kinect Sports winning [the BAFTA for] Best Family Game, you could argue Xbox is moving to a broader audience in terms of its market appeal," he added.

"And as the install base grows, more publishers will seek success because the range of consumers we're attracting to the platform is becoming more diverse every day. I think people will see that success and love it."

Microsoft closed Monday at $25.41, falling $0.21, or 0.82 percent.

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