Ford (F) Garners Most Customer Loyalty in U.S. Says Polk

Using the metric of customer loyalty in the U.S., Ford Motor Co. (NYSE:F) was the leader in the U.S. market, according to market consultancy Polk.

They surpassed major rival General Motors (NYSE:GM) in the category, which they held first place in last year.

The Ford brand had a loyalty rate of 60.3 percent in 2010, beating out second-place Mercedes-Benz of Daimler at 56.7 percent; the Honda (NYSE:HMC) brand of Honda Motor Co at 56.6 percent; the Toyota (NYSE:TM) brand at 56.4 percent; and GM's Chevrolet brand at 53 percent.

Autodata said sales in 2010 for Ford raised it to second place behind General Motors, as they rose 19.5 percent, surpassing Toyota for the No. 2 spot in the U.S. Toyota has sales in the U.S. market for 2010 drop 0.4 percent.

GM remained No. 1 for U.S. auto sales in 2010, rising 7.2 percent from 2009.

Honda was fourth in U.S. auto sales in 2010, with sales jumping 6.9 percent.