Apple (NASDAQ: AAPL) has reportedly entered into discussions concerning the acquisition of Hulu, which has attracted a number of other tech giants as well, including Microsoft (NASDAQ: MSFT), Google (NASDAQ: GOOG) and Comcast (NASDAQ: CMCSA), via NBC Universal, according to a report from Bloomberg, citing a couple of sources they didn't reveal.
Estimates at this time are Hulu is on course to reach 1 million paid subscribers by the end of summer. That would surpass earlier estimates if they reach that milestone.
With the heavyweights entering the discussions, it's almost certain a high premium would be paid to get the wildly popular video site, as to build it out would be an enormous endeavor, if it was done from scratch.
Apple closed Thursday at $387.29, gaining $0.39, or 0.10 percent.
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