Among the major auto companies, Toyota (NYSE:TM) is the only one among them with the dubious distinction of experiencing a year-over-year decline in sales.
While General Motors (NYSE:GM) didn't have a great March either, it was somewhat expected because of its dropping of a number of industry-high incentives, which was eating into its margins and earnings.
Ford Motor (NYSE:F) had a decent month, beating out General Motors in sales for March.
Toyota's sales fell to 176,222 vehicles for the month, down from 186,863 they sold in March 2010. Sales of light trucks and SUVs dropped 15 percent and 23 percent in March 2011.
Honda (NYSE:HMC) enjoyed a boost in sales, rising to 133,650, a gain of 23 percent.
Honda closed Friday at $36.82, falling $0.69, or 1.84 percent. Toyota closed at $80.51, gaining $0.26, or 0.32 percent.
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