General Motors Co. (NYSE:GM) announced Friday that overall March sales rose 11 percent, decreasing from the prior two months after reducing incentives like rebates to boost sales.
The auto giant said it sold 206,621 vehicles in March, driven by its new small care the Chevrolet Cruze and some of the crossover vehicles offered.
This reflects the cutback in discounts, which were lowered from $600 to $800 during the month.
Don Johnson, vice president, U.S. Sales Operations said, "Our plan was to get out of the gates quickly in the first quarter and we succeeded. Consumers responded favorably to the value of our broad lineup of fuel-efficient cars, trucks and crossovers."
The first quarter ended with retail sales up 38 percent and overall sales rising by 26 percent over the same quarter last year. The company sold 592,545 vehicles during that time.
General Motors was trading at $32.16, gaining $1.13, or 3.64 percent, as of 12:10 PM EDT.
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