The free fall continues for Yahoo's (NASDAQ:YHOO) search ad market, as researcher eMarketer release more dismal news on the future of the company in that regard, as they see it dropping to below single digits in 2011, with an estimated 8.1 percent in market share.
During that time Google's (NASDAQ:GOOG) ad search share is projected to grow from 71.4 percent to 75.2 percent, and Microsoft's (NASDAQ:MSFT) Bing from 10.2 percent to 10.8 percent. Yahoo had search share of 10.4 percent in 2010.
Also ominous for Yahoo is the search ad share for 2012, which eMarketer says will plummet to a tiny 6.5 percent, with Bing growing to 11.1 percent and Google to 76.6 percent.
It appears the implementation of Search Direct by Yahoo may be too little too late if eMarketer is even half right on the loss of share they expect from Yahoo.
Yahoo was trading at $16.80, gaining $0.67, or 4.12 percent, as of 2:33 PM EDT.
Showing posts with label Yahoo Search. Show all posts
Showing posts with label Yahoo Search. Show all posts
Thursday, March 24, 2011
Wednesday, March 2, 2011
Yahoo! (YHOO) Shares Jump on Japan Exit
Shareholders and investors in Yahoo! (Nasdaq:YHOO) like what they heard with the company's announcement they're looking to exit the Japanese market, as they've been hovering around a 4 percent increase in price throughout the trading day so far.
A number of sources has said Yahoo! is talking with Softbank Corp. to sell their 35% stake in Yahoo! Japan. The overall stake was valued at about $6.88 billion as of Tuesday's closing prices. Softbank already owns 42 percent stake in the unit.
The Yahoo! Japan search unit is the largest one in the country, getting a billion hits a day.
Others Asian Yahoo! assets possibly coming into play would be Alibaba'ss Taobao.com retail site or its Alipay.com. Yahoo! has a 40 percent stake in Alibaba, one of the premiere Internet companies in China.
Yahoo! was trading at $16.74, up $0.64, or 3.98 percent, as of 11:39 AM EST.
A number of sources has said Yahoo! is talking with Softbank Corp. to sell their 35% stake in Yahoo! Japan. The overall stake was valued at about $6.88 billion as of Tuesday's closing prices. Softbank already owns 42 percent stake in the unit.
The Yahoo! Japan search unit is the largest one in the country, getting a billion hits a day.
Others Asian Yahoo! assets possibly coming into play would be Alibaba'ss Taobao.com retail site or its Alipay.com. Yahoo! has a 40 percent stake in Alibaba, one of the premiere Internet companies in China.
Yahoo! was trading at $16.74, up $0.64, or 3.98 percent, as of 11:39 AM EST.
Friday, February 11, 2011
Microsoft (NASDAQ:MSFT), Yahoo (NASDAQ:YHOO) Gain Search Share on Google (NASDAQ:GOOG)
Confirming recent results from Experian Hitwise, Microsoft's (NASDAQ:MSFT) Bing and Yahoo (NASDAQ:YHOO) search gained ground on Google Search (NASDAQ:GOOG) from December to January, according to research firm comScore.
Bing climbed the most against Google, rising to 13.1 percent of search share in the U.S. market. Yahoo's share rose to 16.1 percent, up from 16.0 percent in December.
During that same period Google fell from 66.6 percent in December to 65.6 percent in January.
The combination of the Bing and Yahoo search were 27.4 percent, according to Experian Hitwise. While comScore doesn't combine the two search companies together, they came in at 28.3 percent of U.S. search share, over a percentage point above Experian Hitwise's figures.
Google has a market share in January 2010 of 65.4 percent, Yahoo had 17 percent, and Microsoft 11.3 percent.
Bing climbed the most against Google, rising to 13.1 percent of search share in the U.S. market. Yahoo's share rose to 16.1 percent, up from 16.0 percent in December.
During that same period Google fell from 66.6 percent in December to 65.6 percent in January.
The combination of the Bing and Yahoo search were 27.4 percent, according to Experian Hitwise. While comScore doesn't combine the two search companies together, they came in at 28.3 percent of U.S. search share, over a percentage point above Experian Hitwise's figures.
Google has a market share in January 2010 of 65.4 percent, Yahoo had 17 percent, and Microsoft 11.3 percent.
Friday, January 14, 2011
Google (Nasdaq:GOOG) Widens Search Lead Over Microsoft (Nasdaq:MSFT), Yahoo (Nasdaq:YHOO) in December Says ComScore
According to comScore Inc., Google (Nasdaq:GOOG) has widened their lead in search for the U.S. market in December over competitors Microsoft (Nasdaq:MSFT) and Yahoo (Nasdaq:YHOO).
The conclusion is based on what is called "explicit core" Internet search in the U.S., and not overall core search.
In overall core search, Google was flat, coming in at 64.3 percent, while the combined total of Microsoft and Yahoo moved up slightly to 30.8 percent.
For the "explicit search" numbers, Google increased to 66.2 percent over November, while Microsoft and Yahoo totaled 28 percent.
Yahoo closed Friday at $16.81, up $0.06, or 0.36 percent. Google closed at $624.18, gaining $7.49, or 1.21 percent. Microsoft closed at $28.30, up $0.11, or 0.39 percent.
The conclusion is based on what is called "explicit core" Internet search in the U.S., and not overall core search.
In overall core search, Google was flat, coming in at 64.3 percent, while the combined total of Microsoft and Yahoo moved up slightly to 30.8 percent.
For the "explicit search" numbers, Google increased to 66.2 percent over November, while Microsoft and Yahoo totaled 28 percent.
Yahoo closed Friday at $16.81, up $0.06, or 0.36 percent. Google closed at $624.18, gaining $7.49, or 1.21 percent. Microsoft closed at $28.30, up $0.11, or 0.39 percent.
Wednesday, December 15, 2010
Microsoft's (Nasdaq:MSFT) Bing Grows Search Share in November Says JPMorgan (NYSE:JPM)
Citing ComScore's November search share data, JPMorgan (NYSE:JPM) analyst Imran Khan said Microsoft's (Nasdaq:MSFT) Bing increased search share for November, while Google (Nasdaq:GOOG) and Yahoo (Nasdaq:YHOO) lost search share slightly for the month.
Here's Khan's summary:
"According to the data, total US explicit core search volume increased 11.5% Y/Y in November, a slight deceleration from 16.7% growth in October. In the first two months of 4Q, total explicit search volume grew 14.1% Y/Y vs 14.7% growth in 3Q.
"Google domestic explicit core search market share was 66.2% in November, down slightly from 66.3% in October. Google grew November explicit core search volume by 12.0% Y/Y, a deceleration from 17.8% Y/Y growth in October. In the first 2 months of 4Q, Google grew explicit search by 14.9% Y/Y vs. 16.3% growth in 3Q.
"Yahoo! domestic explicit core search market share decreased to 16.4% in November from 16.5% in October. Yahoo! grew November explicit core search volume by 4.1% Y/Y, down from 6.8% Y/Y growth in October. In the first 2 months of 4Q, explicit searches grew 5.4% Y/Y vs. 2.4% growth in 3Q.
"Microsoft sites’ domestic explicit core search market share grew to 11.8% in November from 11.5% in October. Microsoft sites grew November explicit core search volume by 31.3% Y/Y, down from 40.9% Y/Y growth in October. In the first 2 months of 4Q, explicit searches grew 36.0% Y/Y vs. 40.4% growth in 3Q."
Ask Network's domestic search share remained at 3.6 percent and AOL's dropped from 2.1 percent in October to 2 percent in November.
Microsoft was trading at $27.77, up $0.15, or 0.54 percent, as of 1:55 PM EST. Google was at $592.30, down $2.57, or 0.44 percent. Yahoo was trading at $16.48, down $0.15, or 0.90 percent.
Here's Khan's summary:
"According to the data, total US explicit core search volume increased 11.5% Y/Y in November, a slight deceleration from 16.7% growth in October. In the first two months of 4Q, total explicit search volume grew 14.1% Y/Y vs 14.7% growth in 3Q.
"Google domestic explicit core search market share was 66.2% in November, down slightly from 66.3% in October. Google grew November explicit core search volume by 12.0% Y/Y, a deceleration from 17.8% Y/Y growth in October. In the first 2 months of 4Q, Google grew explicit search by 14.9% Y/Y vs. 16.3% growth in 3Q.
"Yahoo! domestic explicit core search market share decreased to 16.4% in November from 16.5% in October. Yahoo! grew November explicit core search volume by 4.1% Y/Y, down from 6.8% Y/Y growth in October. In the first 2 months of 4Q, explicit searches grew 5.4% Y/Y vs. 2.4% growth in 3Q.
"Microsoft sites’ domestic explicit core search market share grew to 11.8% in November from 11.5% in October. Microsoft sites grew November explicit core search volume by 31.3% Y/Y, down from 40.9% Y/Y growth in October. In the first 2 months of 4Q, explicit searches grew 36.0% Y/Y vs. 40.4% growth in 3Q."
Ask Network's domestic search share remained at 3.6 percent and AOL's dropped from 2.1 percent in October to 2 percent in November.
Microsoft was trading at $27.77, up $0.15, or 0.54 percent, as of 1:55 PM EST. Google was at $592.30, down $2.57, or 0.44 percent. Yahoo was trading at $16.48, down $0.15, or 0.90 percent.
Wednesday, December 1, 2010
BP (NYSE:BP) Oil Spill Tops Yahoo (Nasdaq:YHOO) Search in 2010
Search engines are usually topped by some celebrity, but the fascination and concern over the BP (NYSE:BP) oil spill as the story unfolded had people bombarding Yahoo! (Nasdaq:YHOO) search looking for the latest updates.
This of course reveals the fact that people now consume news in a much different way than in the past, and we'll never go back to the way it used to be, as various platforms are now the norm.
The top search and BP Internet viewing was in reference to the live feed of the oil gushing into the Gulf. Other interests were the path the oil may take as it meandered through the Gulf, and satellite images of the region.
The second place Yahoo search on the year was the World Cup, again revealing and confirming we're in a global marketplace, as it's nowhere near as popular in America as it is in most other places in the world.
Don't despair though, as other than Apple's iPhone, the rest of the top ten searches on Yahoo! were related to celebrities, with Miley Cyrus being the top person of interest, coming in at No. 3 on the year.
This of course reveals the fact that people now consume news in a much different way than in the past, and we'll never go back to the way it used to be, as various platforms are now the norm.
The top search and BP Internet viewing was in reference to the live feed of the oil gushing into the Gulf. Other interests were the path the oil may take as it meandered through the Gulf, and satellite images of the region.
The second place Yahoo search on the year was the World Cup, again revealing and confirming we're in a global marketplace, as it's nowhere near as popular in America as it is in most other places in the world.
Don't despair though, as other than Apple's iPhone, the rest of the top ten searches on Yahoo! were related to celebrities, with Miley Cyrus being the top person of interest, coming in at No. 3 on the year.
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